Professional résumé
A public, print-ready résumé covering nearly two decades of retail experience, professional roles, education and expertise.
Dr. Houman Masnavi
CEO, YasnaSystem · AI Systems Architect · Technology Entrepreneur
Masnavi@Dr.com · +98 912 280 0039 · masnavi.cv
Professional profile
Working in technology since 2007 across software development, systems architecture, device integration, product leadership and enterprise solutions. Current focus: CERP, YasnaMCP, AI orchestration and retail/hospitality products across Iran and the UK.
Selected experience
2014 — Present
Leading a technology business across enterprise architecture, retail products, AI and infrastructure.
2018 — Present
Developing the CERP ecosystem, connected commerce, customer loyalty and business process automation.
2024 — Present
Designing and developing hospitality and retail products for the UK, with online ordering and integrated payments.
Former engagement
Advising on ERP transformation and supervising implementation partners on SAP S/4HANA.
2024–2025 (1403 SH)
Responsibilities across business development, customer affairs and payment-service operations.
2024–2025 (1403 SH)
Design and implementation of an employee self-service platform based on ASP.NET Zero.
Education
PhD, Information Technology Management · Allameh Tabataba’i University
MSc, Information Technology Management · Shahid Beheshti University
BSc, Electrical Engineering · Iran University of Science and Technology
Core expertise
AI orchestration · MCP · .NET / C# · Flutter / Dart · Angular · SQL Server · ERP / CRM · Microsoft Dynamics · SAP S/4HANA consulting · Linux · Docker · BI & reporting · Hardware integration
Languages
Persian; English: good spoken communication, very good writing and reading comprehension.
Retail engineering portfolio
Nearly two decades across Microsoft POS extension and localisation, head-office systems, voucher and finance integration, ecommerce and external ordering channels, loyalty, pricing and inventory, scales, kiosks, restaurant and confectionery workflows, PDA and Android, digital menus, messaging, electronic invoicing and store-local operations.