AI architecture & execution
Combining human judgment, specialised agents and build-review-test loops to turn model capabilities into practical products.
MCP / LLM / AGENT ORCHESTRATION
DR. HOUMAN MASNAVI / ARCHITECT & ENTREPRENEURIRAN × UNITED KINGDOM
NEARLY TWO DECADES AT THE HEART OF RETAIL.Ambitious ideas.
Ambitious ideas.
Systems that
actually work.
I’m Houman Masnavi. I’ve spent nearly two decades building software for retail: from extending and localising Microsoft POS, scales and head-office systems to connected commerce, CERP and AI orchestration. My work connects technology with the realities of running a store.
THE PRACTICE OF BUILDINGEST. 2007
hm.
AI SYSTEMS
ENTERPRISE PLATFORMSHuman direction.
Intelligent execution.
ENTERPRISE PLATFORMSHuman direction.
Intelligent execution.
2007The beginning: nearly 20 years in retail technology
24Products, subsystems and practice areas in the archive
IR / UKProduct experience across two markets
FROM STORE EXPERIENCE TO ECOSYSTEM ARCHITECTURE
A body of work that goes beyond a few product cards.
Checkout and head office, finance and stock, scales and devices, confectionery and restaurants, PDA and Android, ecommerce and loyalty: connected strands of nearly 20 years of work. AI is a new chapter built on that operational experience.
Explore nearly two decades in retail ↗01PRODUCTS & ENGINEERING WORK
From the checkout core
to connected retail ecosystems.
A selection of products, specialist subsystems and integrations across generations of retail software.
MS POSRETAIL FOUNDATIONS / MICROSOFT POS
Extending and localising Microsoft POS.
A long-running development practice on Microsoft POS: Persian experiences, receipts, store extensions and device integration.
HQMULTI-BRANCH / HEAD OFFICE
Multi-branch retail and head-office integration.
HQ services for exchanging product, supplier, purchasing and transfer information between stores and head office.
CERPENTERPRISE / CONNECTED RETAIL
CERP. One ecosystem for business operations.
Sales, inventory, finance, loyalty and AI in one connected ecosystem across web, Windows, Android and Linux.
CommerceCONNECTED COMMERCE / ONLINE & STORE
Connecting ecommerce with store operations.
Connecting ecommerce products, customers and orders to the operational retail system, beyond a standalone online storefront.
ScalesRETAIL SCALES / WEIGHING
Retail scales: prices, keys and weight receipts.
Multi-generation retail scale integration, including product and key configuration, weight readings and receipts.
LoyaltyCUSTOMER RELATIONSHIPS / LOYALTY
Customer loyalty connected to the sale.
Connecting customers, purchase incentives, discount codes and wallet ledgers with actual sale events, across checkout extensions and enterprise services.
BakeryCONFECTIONERY / SPECIALTY RETAIL
Specialist confectionery and cake-ordering workflows.
Cake-ordering interfaces, visual albums and customer records, adapting general retail software to a specialist trade.
KitchenRESTAURANT / TABLES / KITCHEN
Restaurant operations: tables, kitchens and orders.
Table management, kitchen printing, chef displays and reservations, connecting ordering with preparation and service.
MobileMOBILE POS / PDA / ANDROID
Mobile retail: from PDA to Android POS.
Multiple generations of mobile retail, ordering and device integration, from Windows CE and Mobile to Xamarin, MAUI and Android.
ChannelsSNAPP EXPRESS / SNAPPFOOD / DIGIKALA JET
Snapp Express, SnappFood and DigiKala Jet integrations.
Connecting external ordering channels with store products, pricing, stock and orders through channel-specific workflows.
BritEatHOSPITALITY / UNITED KINGDOM
BritEat / BritPOS. Built for the pace of hospitality.
A retail and hospitality platform for the UK, connecting online ordering, management, printing and payments.
YasnaMCPAI / SYSTEM INTEGRATION
YasnaMCP. From conversation to action.
Connecting AI assistants to real business systems, from WordPress and databases to Power BI authoring and operational workflows.
02THE PRACTICE
One connected view.
Architecture to execution.
Enterprise systems & products
Connecting sales, finance, customers and branches through CERP development, Dynamics integration and SAP consulting.
ERP / RETAIL / FINTECH
Engineering to operations
From backend and cross-platform clients to Linux, containers and devices, with an emphasis on what works in production.
.NET / FLUTTER / LINUX / DOCKER
03SELECTED EXPERIENCE
Building at different scales.
From stores to enterprises.
2014 — Present
Chief Executive Officer
YasnaSystem Pasargad
Leading a technology business across enterprise architecture, retail products, AI and infrastructure.
2018 — Present
Chairman & Head of Product
Yasna System Novin
Developing the CERP ecosystem, connected commerce, customer loyalty and business process automation.
2024 — Present
Product Lead
BritEat / BritPOS · London
Designing and developing hospitality and retail products for the UK, with online ordering and integrated payments.
Former engagement
SAP S/4HANA Consultant
Raz Holding / Riseco
Advising on ERP transformation and supervising implementation partners on SAP S/4HANA.
“Technology earns its place when it makes a real difference in the way people work.”HOUMAN MASNAVI / A BUILDER’S PERSPECTIVE
04A BUILDER’S NOTES
On technology.
Beyond the tool list.
01
PERSPECTIVE / PRACTICEAI orchestration still needs an architect.
As code generation accelerates, framing the problem and judging the result become more valuable.
Read the essay ↗02
PERSPECTIVE / PRACTICESoftware quality is tested at the checkout.
Retail is a real systems-design test: limited time, varied devices and errors with immediate consequences.
Read the essay ↗03
PERSPECTIVE / PRACTICEMCP earns its value through real work.
A useful connection turns a user request into a traceable operation with a result that can be checked.
Read the essay ↗