2014 — Present
Chief Executive Officer
YasnaSystem Pasargad
Leading a technology business across enterprise architecture, retail products, AI and infrastructure.
MASNAVI / WORK & IDEAS
Professional journey
Selected leadership, product development and consulting roles, from early device projects to enterprise and AI ecosystems.
2018 — Present
Chairman & Head of Product
Yasna System Novin
Developing the CERP ecosystem, connected commerce, customer loyalty and business process automation.
2024 — Present
Product Lead
BritEat / BritPOS · London
Designing and developing hospitality and retail products for the UK, with online ordering and integrated payments.
Former engagement
SAP S/4HANA Consultant
Raz Holding / Riseco
Advising on ERP transformation and supervising implementation partners on SAP S/4HANA.
2024–2025 (1403 SH)
Deputy CEO, Commercial & Customer Affairs
Navaco · Bank Maskan ecosystem
Responsibilities across business development, customer affairs and payment-service operations.
2024–2025 (1403 SH)
Platform Consultant & Developer
Acctech Holding
Design and implementation of an employee self-service platform based on ASP.NET Zero.
2016–2021 (1395–1399 SH)
Software Solutions Consultant
Microtel Plus
Software solution consulting, Android projects and graphical application experiences.
2014–2017 (1393–1395 SH)
Enterprise Integration Consultant
Enterprise & construction projects
Database consulting, inter-office information flows and enterprise software integration.
2014–2016 (1393–1394 SH)
Retail Solutions Consultant
Fanap Holding
Advising on retail market entry and point-of-sale solutions.
2013–2015 (1392–1393 SH)
Mobile & Device Solutions
GSS
Mobile solutions, point-of-sale device integration and kiosk display content management.
2009–2013 (1388–1391 SH)
IT & Retail Solutions Leadership
Apple Center Iran · Nirvan · Borhan
IT leadership and multi-branch enterprise implementation experience across retail businesses.
2008–2010 (1387–1388 SH)
Devices & Data Project Lead
Tehran fruit & vegetable markets
Scale data aggregation, device localisation and centralised price and data management.
Information Technology Management, PhD
Allameh Tabataba’i University · First-ranked entrance examination
Information Technology Management, MSc
Shahid Beheshti University
Electrical Engineering, BSc
Iran University of Science and Technology · Building management graduation project