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MASNAVI / WORK & IDEAS

Work & products

24 products, subsystems and practice areas, grounded in nearly two decades of retail, connected commerce, devices and enterprise software.

This archive includes standalone products alongside specialist subsystems and integrations. Earlier generations form part of the engineering record; each page explains its scope.

MS POSRETAIL FOUNDATIONS / MICROSOFT POS
RETAIL FOUNDATIONS / MICROSOFT POSSELECTED PROJECT

Extending and localising Microsoft POS.

A long-running development practice on Microsoft POS: Persian experiences, receipts, store extensions and device integration.

HQMULTI-BRANCH / HEAD OFFICE
MULTI-BRANCH / HEAD OFFICESELECTED PROJECT

Multi-branch retail and head-office integration.

HQ services for exchanging product, supplier, purchasing and transfer information between stores and head office.

CERPENTERPRISE / CONNECTED RETAIL
ENTERPRISE / CONNECTED RETAILSELECTED PROJECT

CERP. One ecosystem for business operations.

Sales, inventory, finance, loyalty and AI in one connected ecosystem across web, Windows, Android and Linux.

BridgesRETAIL / FINANCE INTEGRATION
RETAIL / FINANCE INTEGRATIONSELECTED PROJECT

Bridging the checkout and accounting.

Voucher engines and financial integration layers, connecting daily retail activity to account structures and enterprise records.

CommerceCONNECTED COMMERCE / ONLINE & STORE
CONNECTED COMMERCE / ONLINE & STORESELECTED PROJECT

Connecting ecommerce with store operations.

Connecting ecommerce products, customers and orders to the operational retail system, beyond a standalone online storefront.

ChannelsSNAPP EXPRESS / SNAPPFOOD / DIGIKALA JET
SNAPP EXPRESS / SNAPPFOOD / DIGIKALA JETSELECTED PROJECT

Snapp Express, SnappFood and DigiKala Jet integrations.

Connecting external ordering channels with store products, pricing, stock and orders through channel-specific workflows.

LoyaltyCUSTOMER RELATIONSHIPS / LOYALTY
CUSTOMER RELATIONSHIPS / LOYALTYSELECTED PROJECT

Customer loyalty connected to the sale.

Connecting customers, purchase incentives, discount codes and wallet ledgers with actual sale events, across checkout extensions and enterprise services.

PricingPRICING / PROMOTIONS / INVENTORY
PRICING / PROMOTIONS / INVENTORYSELECTED PROJECT

Store pricing, promotions and inventory.

Price announcements, offers, item variants, stock ledgers and inventory workflows: the subsystems checkout accuracy relies on.

ScalesRETAIL SCALES / WEIGHING
RETAIL SCALES / WEIGHINGSELECTED PROJECT

Retail scales: prices, keys and weight receipts.

Multi-generation retail scale integration, including product and key configuration, weight readings and receipts.

KioskSELF-SERVICE / CUSTOMER EXPERIENCE
SELF-SERVICE / CUSTOMER EXPERIENCESELECTED PROJECT

Self-service ordering and retail kiosks.

Customer-facing ordering experiences with printing and payment connectivity, spanning Windows and WPF generations and newer products.

KitchenRESTAURANT / TABLES / KITCHEN
RESTAURANT / TABLES / KITCHENSELECTED PROJECT

Restaurant operations: tables, kitchens and orders.

Table management, kitchen printing, chef displays and reservations, connecting ordering with preparation and service.

MobileMOBILE POS / PDA / ANDROID
MOBILE POS / PDA / ANDROIDSELECTED PROJECT

Mobile retail: from PDA to Android POS.

Multiple generations of mobile retail, ordering and device integration, from Windows CE and Mobile to Xamarin, MAUI and Android.

BakeryCONFECTIONERY / SPECIALTY RETAIL
CONFECTIONERY / SPECIALTY RETAILSELECTED PROJECT

Specialist confectionery and cake-ordering workflows.

Cake-ordering interfaces, visual albums and customer records, adapting general retail software to a specialist trade.

MenuDIGITAL MENU / TABLE ORDERING
DIGITAL MENU / TABLE ORDERINGSELECTED PROJECT

Digital menus and table-linked ordering.

Store-specific menus, table links, temporary orders and waiter calls, connecting an online interface with in-person service.

WhatBotMESSAGING / CUSTOMER AUTOMATION
MESSAGING / CUSTOMER AUTOMATIONSELECTED PROJECT

WhatBot: messaging inside business workflows.

Connecting messaging with customers, receipts and business communications, from CRM applications and bots to sale-receipt delivery.

TaxE-INVOICING / BUSINESS OPERATIONS
E-INVOICING / BUSINESS OPERATIONSSELECTED PROJECT

Electronic invoicing and tax-system integration.

Electronic invoice preparation, submission and status tracking alongside sales and store data.

OfflineSTORE-LOCAL / BUSINESS CONTINUITY
STORE-LOCAL / BUSINESS CONTINUITYSELECTED PROJECT

Store-local operations beyond the cloud.

Local services, store data, backups and data transfer, designed around real deployment conditions and devices.

PaymentsCHECKOUT / PAYMENT INTEGRATION
CHECKOUT / PAYMENT INTEGRATIONSELECTED PROJECT

Connecting payments to checkout and kiosks.

PC-POS interfaces and retail tender workflows, connecting sale amounts, payment responses and the operator experience.

LookupPRICE CHECKERS / CUSTOMER DISPLAYS
PRICE CHECKERS / CUSTOMER DISPLAYSSELECTED PROJECT

Price checkers and customer-facing displays.

Price lookup and purchase information for customers, from checkout second screens to standalone price-checker applications.

BritEatHOSPITALITY / UNITED KINGDOM
HOSPITALITY / UNITED KINGDOMSELECTED PROJECT

BritEat / BritPOS. Built for the pace of hospitality.

A retail and hospitality platform for the UK, connecting online ordering, management, printing and payments.

YasnaMCPAI / SYSTEM INTEGRATION
AI / SYSTEM INTEGRATIONSELECTED PROJECT

YasnaMCP. From conversation to action.

Connecting AI assistants to real business systems, from WordPress and databases to Power BI authoring and operational workflows.

ANPRCOMPUTER VISION / EDGE
COMPUTER VISION / EDGESELECTED PROJECT

ANPR. Computer vision closer to the device.

Number plate recognition and OCR with a shared recognition core and Windows and Android clients.

ReportsREPORTING / CROSS-PLATFORM
REPORTING / CROSS-PLATFORMSELECTED PROJECT

Reporting. From data to a usable output.

Enterprise reports and print workflows across platforms, adapted to Persian-speaking users and business devices.

DevicesHARDWARE / SOFTWARE / OPERATIONS
HARDWARE / SOFTWARE / OPERATIONSSELECTED PROJECT

Connected devices. Software in the real world.

From scales and receipt printers to kiosks and local services, connecting software to real-world business operations.