MASNAVI / WORK & IDEAS
Customer loyalty connected to the sale.
Connecting customers, purchase incentives, discount codes and wallet ledgers with actual sale events, across checkout extensions and enterprise services.
LoyaltyCUSTOMER RELATIONSHIPS / LOYALTY
DOMAINCUSTOMER RELATIONSHIPS / LOYALTY
FOCUSArchitecture, product & execution
SELECTED TECHNOLOGIESCRM · Points · Coupons · Wallet ledger
The challenge
Loyalty becomes useful when it works within everyday shopping. Customer identification, codes, incentives and account balances need to connect with the sale.
The approach
The checkout extension connects CERP loyalty with transaction completion and payment validation. Newer services include customer records, wallet ledgers, coupons and incentive calculation based on purchase amount and order counts.
Scope of work
- Loyalty integration with completed sales
- Discount codes, coupons and activation controls
- Purchase incentive calculation and awarding
- Customer records and wallet account ledgers
My role
Development, localisation and integration in the Yasna retail ecosystem, with a focus on practical store operations.